Second Labels: How to Enjoy Very Good Wines Without Breaking the Bank

I receive many sample wine bottles so that I can taste and review the wines. I recently received a few “second wine” samples and that reminded me that I had a few older ones in my cellar that I had purchased in the past, which I had never tasted. So I uncorked one of them.

“Second label wine” is a term most commonly associated with Bordeaux’s first or second growth wineries to refer to a wine that is produced from plots in their vineyards not used in the “Grand Vin,” their first label. Most of the better Old World wineries have second labels, and a few even have third labels.

The second – or even third – label wines typically come from vineyard plots with younger vines that have been vinified separately from the grapes used for the Grand Vin, which is made from the vineyard’s older vines. The best tasting barrels from the younger grapes may be selected by the oenologist to blend into the Grand Vin to enhance the final product, but that is not always the case. And whatever wine from younger vines is not used is usually sold under the second or third label.

Second label wines. Photo by Manos Angelakis.

Another use for a second label is in poor vintages when the quality of the wine after vinification is not considered good enough by the estate to sell under the first label. In that case a winery might not release a first label for that particular vintage year, but will sell its entire production under the second or even third label, rather than selling the wine in bulk at a much lower price to négociants who create their own proprietary wine blends under their own labels.

In Italy, a winery’s top quality product does not always conform to the strict local DOC or DOCG regulations as far as allowable grape varieties and percentages in a blend to get a DOC or DOCG designation. This, for example, is very prevalent with Italian Super Tuscans.

Numerous Montalcino producers use the designation “Roso di Montalcino” as a second label. Again, they’re very good wines, but not as great as an actual top Brunello.

Recently, I opened the second wine of a Super Tuscan producer, Luce Tenuta della Vite, founded in Montalcino as a project of the Frascobaldi and Mondavi families. This second label, a well-aged 2011 bottle of La Vite Lucente, was a big blend of Sangiovese, Merlot, and a touch of Cabernet Sauvignon.

Lucente red. Photo by Manos Angelakis.

Smooth, ripe accents of dried plum and blackberries were prominent, along with pungent roasted espresso and a hint of green pepper. It’s an excellent wine and well-priced for the quality it represented when I bought it. Nowwhen tasted, it felt much younger than its actual age!

Because of climate change, we’ve had more good vintages in the past two decades than we used to see 30 to 40 years ago. This means that today, a number of the second label wines might be as good tasting as the first labels were in the past. I’ve been drinking second label wines from Grand Cru estates, for example, as a more affordable way to have the product of an illustrious classified Bordeaux château without paying the premium for the estate’s collectable first label.

Château Mouton Rothschild was one of the very first wineries to release a poor vintage under a second label. Mouton Cadet was initially used as the second label, selling wine from difficult harvests considered unfit to be drunk as the château’s Grand Vin. It was sold at highly reduced prices compared to the first label.

Eventually, the buyer’s response was deemed a success, but the sale of the second wine continued as a separate brand. The estate has expanded with more labels pushing Mouton Cadet further down its portfolio, with Le Petit Mouton de Mouton Rothschild currently the estate’s second wine.

Pavillon Rouge 2020. Photo by Manos Angelakis.

Château Margaux has Pavillon Rouge as a second wine, and Château Lafite Rothschild has Carruades de Lafite-Rothschild (until the mid 1980s known as Moulin de Carruades). In the past, I have purchased both Pavillon Rouge and Carruades, and I think they are excellent for the price, although nowadays, they are unfortunately not as inexpensive as they used to be.

Third and Fourth Growth wineries, even Fifth Growth, have now second and a few third labels. Château Léoville-Las Cases is producing its Clos du Marquis as a second label, and Château Lascombes its Chevalier de Lascombes.

Château Pichon Longueville Comtesse de Lalande is selling La Reserve de la Comtesse, Château Lagrange offers Les Fiefs de Lagrange, Château Giscours offers La Sirène de Giscours, and so on.

The majority of the second labels are pretty good wines, and there are even some that are almost great wines, especially when there is a great vintage. As a winemaking friend said, “It is 90% the quality at 45% to 50% the price.” Those interested in finding the second wines of any classified Bordeaux estate (1855 classed growths) can look up the “Bordeaux second wine” list on Wikipedia. Every second wine produced is listed there.

My strategy for purchasing Bordeaux wines while keeping costs at a logical level is as follows:

For exceptional vintages, I purchase lots of second labels. They are usually very good, perhaps not as smooth as a first label and still need considerable cellaring, but certainly not shabby. After some judicial aging, they usually become exceptionally drinkable.

Good vintages: I purchase second labels and first labels of Médoc Cru Bourgeois, if they are logically priced.

Poor vintages: I purchase mostly first labels of Third or Fourth Growths, not the Grand Crus, again providing they are logically priced.

Very poor vintages: I purchase Brunello, Morellino, and Super Tuscan wines from Italy or the better wines of Spanish Catalonia, Taragona, or Rioja.

To your health!

+ posts

Manos Angelakis is one of the founders, the former Managing Editor for 25 years, the current Managing Editor Emeritus, and Senior Food & Wine Writer of LuxuryWeb Magazine. He is an accomplished travel writer, photographer, and food and wine critic based in Hackensack, New Jersey. As a travel writer, he has written extensively about numerous cities and countries. Manos has also been certified as a Tuscan Wine Master and has traveled to wine-producing areas in order to evaluate firsthand the product of top-rated vineyards. In the past year, he has visited and written multiple articles about Morocco, Turkey, Quebec City, Switzerland, Antarctica, and most recently the South of France. Articles in other publications include Vision Times and Epoch Times.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

You may also like

Rising Prices of Farm Products

Rising Prices of Farm Products

If you’re wondering why the price of potato chips, an American snacking staple, has been rising so rapidly, there are two reasons. General inflation is one; according to the the Federal Reserve, the US dollar has lost 87% of its purchasing power since 1971. But another reason that has not been considered by the buying public is an overheating planet!

read more
Recipe: Bisque d’Ecrevisses

Recipe: Bisque d’Ecrevisses

Auguste Escoffier, a chef of acknowledged genius, published his Guide Culinaire in France toward the end of his career. Looking through his recipes, I found the following Bisque d’ Ecrevisses, a dish that I recently enjoyed at a friend’s home in Florida. This friend is from Alsace, and she prepared it according to her mother’s recipe. It was the same as Escoffier’s with the exception of one ingredient – the addition of finely chopped fresh chives.

read more
Serving Cheese: An Exceptionally Tasty Indulgence

Serving Cheese: An Exceptionally Tasty Indulgence

Cheese plates and cheeseboards are a fantastic way to elevate the end of a meal or titillate the palate at a friendly gathering. With so many cheeses available in the market from all over the world, you can go overboard and create a spread that overflows with a variety of the available domestic and international varieties. But here’s a piece of advice: don’t do it!

read more
Rocky Mountaineer Train Journey through Western Canada

Rocky Mountaineer Train Journey through Western Canada

Jagged white peaks speckled with pines, stretches of parched terrain alongside vast lakes, glacial blue water sliding into creeks, and black ridges iced with snow. These are among the images that stick with you when you travel through the remarkably diverse landscapes of western Canada. And there’s no better or more relaxing way to see these panoramic spectacles than on board the Rocky Mountaineer train.

read more